SEO

The web is populated with potential customers seeking your company’s services and products. They visit search engines and type in phrases and keywords that describe exactly what your business offers. Cerulyan offers Search engine optimization (SEO) to ensure that your website code, content, architecture, links, and web design are optimized to target those valuable keywords. As a result of our consultants extensive organic and natural search expertise we can quickly implement an extremely effective SEO strategy to drastically improve your organic search rankings.

Our SEO consultants can provide the following:

• Full Site Analysis - Technology, code, content, architecture, links


• Keyword Rationale
      Comprehensive keyword research & analysis
      Keyword mapping to site pages


• Competitive Audit


• Link analysis and recommendations
      Architecture, code, keyword-centric content, meta data, URL's, technology


• Monthly Search Engine Submissions
      Manual submission to Google, Yahoo and MSN Bing
      Auto submit to 2nd and 3rd tier engines


• Directory Submissions
      Manual submission to Yahoo Directory, DMOZ and Business.com (B2B)
      Submission to niche directories if necessary


• Monthly Search Engine Ranking Reports
      Baseline and monthly SEO ranking reports


• Monthly incremental recommendations & SEO management

Link Building

The quality, relevance, and reputation of your site's inbound links are critical elements within the organic ranking algorithms of the search engines, most importantly Google. Organic (natural) rankings on the search engines are heavily influenced by these links. Google's organic ranking algorithm places significant weight on the quality, relevance, and reputation of the links. To secure top rankings for competitive traffic-driving terms and keywords it is necessary to have quality back links supporting your keyword centric strategy.

Cerulyan's SEO experts have developed, tested, refined, and optimized an industry leading link building service that has been proven to secure some of the most sought after keywords within a wide array of industry verticals. We only focus on keyword centric, relevant, reputable and powerful links that will improve the organic rankings. It's not about quantity but rather quality.

Our SEO conultants can help identify only prospective links that will move the dial on organic rankings for specifically targeted terms. Our SEO Strategists follow a strict adherence to SEO best practices.

Cerulyan's Link Building Process

- Identify targeted term and or keyword
- Find sites and individual web pages that are relevant to the keyword
- Isolate only quality sites based on the following:
- Link Relevance
- Link Reputation
- Link Neighborhood
- Link Quality
- Locate contact information
- Conduct outreach
- Negotiate link placement and format
- Keep track of outreach and link status
- Monitor and report on organic ranking improvements

Paid Search (PPC)

The PPC position for any keyword is determined by 3 factors: maximum bid; click-through rate; and quality score. A Cerulyan PPC search team consultant can help setup, launch, manage and optimize a paid search program accordingly. Our experience shows that well-run paid search PPC programs provide exceptional ROI.

Features of paid search include:

• Keyword targeted pay-per-click text ads
• Content match, contextual search, image ads
• Local and regional targeting

Cerulyan's Paid Search consultants can assist you with the following paid search activities:

PPC Agency Strategy and Setup:

• Strategy development aligned with goals and KPI
• Keyword research, analysis and selection
• Google, Yahoo and MSN account setup
• Tracking strategy and setup

Creative Development and Ad Management:

• Creation of PPC ads by keyword
• Creation of Ad Groups and Campaigns
• Upload and management of all ads, groups and campaigns
• Keyword matching optimization (broad, exact, negative, etc.)

Analytics and Optimization:

• Optimization based upon required KPI (position, traffic, CPC, CPA, ROI, etc.)
• Funnel analysis from impressions through to conversion by keyword
• Measurement against program goals
• Ongoing optimization by our PPC agency team to meet or exceed goals
• Monthly reporting and analysis Client Support
• Phone, Email, IM, SMS support as needed
• Weekly/Bi-Weekly status calls
• Monthly program review
• Quarterly strategy review

For additional information on Cerulyan's SEO and Paid Search services, contact us and we will be happy to discuss your requirements